- Hilton officiated an agreement with Signo Hospitality (Signo) to develop 10 new hotels in Germany over the duration of the next 5 years
- Hilton Garden Inn Herne will be the first Hilton-branded hotel in Herne
- Hilton was tagged as the No.1 brand in Germany across all industry sectors, in the KPMG Global Customer Experience Excellence Report 2019
THoD Newsdesk, Germany: On the 4th of February Hilton officiated an agreement with Signo Hospitality (Signo) to develop 10 new hotels in Germany over the duration of the next 5 years. The first two properties which would commence operations under the agreement, will be Hilton Garden Inn Herne and Hampton by Hilton Bottrop.
Senior vice president, development, EMEA, Hilton, Patrick Fitzgibbon said: “We are excited to partner with Signo Hospitality to support the next phase of our development in Germany, where Hilton is growing rapidly with nearly 50 hotels trading or under development. Rising demand for our focused service brands has underpinned this growth – particularly Hampton by Hilton, which has doubled its footprint in the past few years. There remains a tremendous opportunity for Hampton, Hilton Garden Inn and Motto by Hilton in cities across Germany, from airports to regional business hubs. Working with partners like Signo will allow us to continue this momentum and unleash pent up demand for quality branded accommodation.”
Commenting on the agreement, Sascha Konter, CEO of Signo Hospitality, remarked: “We are very happy to announce this landmark partnership with Hilton, which brings together Signo’s deep expertise in the German hospitality market with Hilton’s world-class brand portfolio, innovation and commercial power. This agreement will allow us to expand into new regional markets and capture local demand for quality accommodation.”
Hilton Garden Inn Herne will be the first Hilton-branded hotel in Herne, which is a key hub for Germany’s chemicals, machinery and transport sectors. On the other hand, Hampton by Hilton Bottrop is seated in the city centre on Berlin Square and it boasts of varied entertainment choices. Globally, the Hampton by Hilton portfolio encompasses approximately over 2,600 properties, constituting of nearly 277,000 rooms. Further, Hilton was tagged as the No.1 brand in Germany across all industry sectors, in the KPMG Global Customer Experience Excellence Report 2019.
