MONDAY 2 NOVEMBER 2026 · The business of hotels, restaurants and travel
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BOUTIQUE HOTELS FOR SALE · PRIVATE INTRODUCTIONS

Boutique hotels for sale, without the For Sale sign.

Owners of good boutique hotels rarely want to advertise a sale. Buyers who want one rarely find it on a listings site. The Hospitality Daily introduces the two, privately and without a fee.

Hospitality advisers ↓

Photograph: Aman Kumar, Unsplash

NOTHING IS PUBLISHED

No listing, no teaser, no photograph. What you send stays with the desk.

YOU APPROVE EVERY INTRODUCTION

We describe a property to a buyer in general terms first. Your name and details are shared only when you say so.

NO FEE, NO COMMISSION

We earn nothing from a sale. We do this because the people who read us are the people who buy and sell these hotels.

A chair by a tall window in a hotel room, with the view beyond
Photograph: Wenya Luo, Unsplash
THE KIND OF HOTEL WE MEAN

Boutique, in our book.

This page is where owners of independent, upmarket boutique hotels anywhere in the world can say, privately, that they would sell, and where buyers can describe what they want. The Hospitality Daily, a trade publication for the hotel industry, matches the two and makes the introduction. No fee, no listing, no public record of either side.

There is no official definition of a boutique hotel, so here is ours: the kind of place guests choose for its own sake rather than for the town it is in.

  1. Independent. Owner-led, family-run or held by a small company, with or without a soft brand. Not a franchise of a large chain.
  2. Intimate. From a handful of rooms to about sixty keys. Cottages, suites, villas and tents all count.
  3. Designed with a sense of place. Architecture, materials and food that belong to where the hotel stands, and that a buyer would pay to keep rather than replace.
  4. Priced in the upper part of its market. Published rates that sit well above the local average, held by the quality of the stay rather than by discounting.
  5. Real. Trading, or built and ready to open. We do not take land, plans or projects that exist only on paper.

Hill retreats, wildlife lodges, estate stays, coastal houses, restored heritage buildings, small city hotels: all of these fit. Not sure yours does? Send it anyway and say so. The desk will tell you honestly.

HOW AN INTRODUCTION WORKS

Four steps. You hold the pen at every one.

  1. 01You write to us.

    An owner describes the property and the buyer they want. A buyer describes the brief. Both go to the desk and nowhere else.

  2. 02We talk to you.

    A named editor replies, by email or on a call, to understand what you have or what you want. We may ask a few questions. We never ask for documents.

  3. 03We look for a fit.

    When a brief and a property match, we describe the property to the buyer without naming it, and ask the owner whether they want to meet.

  4. 04You take it from there.

    If both sides say yes, we make the introduction and step back. Valuation, due diligence, contracts and advice are between you and your own professionals.

MARKET WATCH

Hotels changing hands.

All development and deals coverage →

Recent reporting from the desk on sales, acquisitions, stakes and signings. Each story links to its sources.

FOR OWNERS

Tell us about the hotel you would sell.

Five short steps, about ten minutes. No name, no address, no documents. Nothing reaches a buyer until you approve it.

Start, privately
Photograph: Alessio Zaccaria, Unsplash
FOR BUYERS

Tell us what you are looking for.

Four short steps. We hold a small number of properties at any time and would rather match one well than send you a list.

Describe the brief
Photograph: Woody Kelly, Unsplash
QUESTIONS OWNERS AND BUYERS ASK

Straight answers.

Is there really no fee?
None, on either side, now or at completion. The Hospitality Daily is a publication, not a broker. We make the introduction because our readers are the market, and a good match is good for the magazine.
Who sees what I send?
The editorial desk, and no one else. We do not share entries with advertisers, advisers or other owners. A buyer learns the name of a property only after its owner has approved the introduction.
Will you value my hotel or advise me on the deal?
No. We do not value properties, negotiate, hold funds or give legal, tax or financial advice. Take your own advice before you sign anything. If you ask, we can introduce an adviser who has registered with us, with no recommendation implied.
Will the sale appear in the magazine?
Not unless you want it to. If a sale completes and both parties would like it reported, the desk covers it as it would any other transaction, from the public record and with your agreement.
I am not sure I want to sell. Can I still write?
Yes. Many owners simply want to know whether the right buyer exists. Say so and we will treat it that way.
Can I write about a hotel that is not mine?
Only if you are authorised to act for the owner, and you say so. We confirm this before any introduction.
FOR ADVISERS

Specialise in hotel transactions?

Owners and buyers sometimes ask us for someone who knows hotel deals: a transaction adviser, a valuer, a lawyer who understands title and licences, or someone who can structure the debt. Register and we will pass your name on when it is asked for. No fee either way.

Photograph: Zoshua Colah, Unsplash

WHAT WE DO NOT DO
Publish
No listings, no teasers, no photographs.
Charge
No fee, retainer or commission, ever.
Advise
No valuations, negotiation or legal, tax or financial advice.
Hold money
No deposits, escrow or payments pass through us.

Photographs on this page are of hotels chosen for their setting, not of properties for sale. Licensed from Unsplash.

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