Minor Hotels has launched Life Longevity, a wellness brand that brings its existing medical wellness retreat in Phuket, a new clinic in Bangkok and future sites under one name. The group announced the brand on 5 October and describes it as combining clinical science, complementary medicine and hospitality.

The commercial idea is continuity. A guest’s consultations, diagnostics and personal record are meant to follow them from one location to the next, so that each visit builds on the last instead of starting again.

Three formats, two sites so far

  • Resort: Layan Life by Anantara, within Anantara Layan Phuket Resort, is the flagship. It is already operating and its complementary medicine is based on Traditional Thai Medicine. A follow-up programme is called Life After Layan.
  • Urban: Bangkok Life at The St. Regis Bangkok will be the first city site and, in Minor’s words, the most clinical version of the brand, with diagnostics, advanced therapies and medical aesthetics. Minor says it opens this autumn.
  • Residential: homes designed around the same services. This format comes later and no project has been announced.

Minor says more urban, resort and residential locations are in development in resort destinations and gateway cities outside Thailand. It has not named sites or dates. The brand’s own website currently describes membership access to “both Life Longevity destinations in Thailand”.

Membership and pricing

Circle of Life, an optional membership, launches with the brand. Members get regular check-ins with their care team between visits, a personal digital record and access across Life Longevity locations.

The launch announcement does not give prices. Health Club Management (HCM) reported on 7 October that membership at Layan Life costs THB 500,000 for six months or THB 1 million for a year. HCM also reported that retreat packages at Layan Life start at THB 35,000 per person per night with a three-night minimum, and that a seven-night Longevity for Life programme starts at THB 339,500 per person.

The case Minor is making

Our ambition isn’t simply to take part in wellness, but to help raise its standard. Life Longevity gives that ambition a clear shape. Many places offer exceptional hospitality and advanced wellbeing. What sets Life Longevity apart is continuity: wherever guests find us, they are cared for by people who already know them, and whose care evolves as their needs do, for many years to come.

Dillip Rajakarier, Group CEO, Minor International

Minor supports the launch with its own Travel Trends Report 2026, which found that 44% of travellers plan to bring more wellness into their trips, rising to 73% among those who already follow wellness practices. The figures come from a survey of 906 adults carried out in October 2025, according to Rus Tourism News. The research is the company’s own and should be read as such.

THD’s reading

This is THD’s analysis, not a statement from Minor.

  • The brand is a revenue line that does not depend on room nights. The Bangkok site sits inside a St. Regis hotel, not an Anantara, which suggests Life Longevity can be placed in properties beyond the brands it grew out of. Minor has not said how such arrangements are structured.
  • Membership changes the economics. A guest paying an annual fee and returning to several sites is worth more than a one-off retreat booking, and the record that travels with them is a reason to stay within the network. It also brings obligations: carrying health data between countries means clinical governance and data protection will need to be managed market by market.
  • Two sites in one country is a start, not a network. The promise of continuity depends on Minor opening the city locations it says are in development. Until those are named, owners approached about the brand should ask for the pipeline and the performance of the Phuket site.
  • Staffing is the constraint. Physician consultations and diagnostics need licensed clinical staff, a different labour market from spa therapists.

For other operators, the launch is a marker of where the upper end of hotel wellness is heading: from spa as an amenity to a clinical service with its own brand, pricing and customer record.