Ownership and business model
Global Hotel Alliance (GHA) is an alliance of independent hotel brands that share a loyalty programme and commercial infrastructure. Member brands retain their own identities and operations.
Its GHA DISCOVERY programme connects travellers with participating hotels and rewards eligible spending through DISCOVERY Dollars. The alliance’s official website reports more than 60 brands, approximately 1,000 hotels in 100 countries and 38 million loyalty members.
On 21 October 2026, GHA announced that 26 Far East Hospitality hotels and serviced residences in Singapore, Malaysia and Japan would be integrated into GHA DISCOVERY in early 2027. This is a loyalty and distribution partnership, rather than an announced acquisition of the hotel operator.
Source: Global Hotel Alliance official website. Profile checked 21 October 2026.
Sources & context.
Figures are taken from the company documents listed below and carry the date they refer to. Profile last checked 21 October 2026.
