What it supplies
Oaky sells automated upselling software for hotels and hotel groups. Its products are Pre-Stay Upsell, Front Desk Upsell and In-Stay Upsell, which present room upgrades, services and add-ons to guests before and during their stay. The company began in 2013 as a real-time guest feedback tool and moved to upselling in 2017 because feedback products were hard to sell without a measurable return.
Oaky says more than 2,000 hotels in over 100 countries use it. Its own history names Eden Antwerp as the first customer in 2015, Martin’s Hotels in Belgium as the first chain in 2016, Apex Hotels in 2018 and a Radisson Hotel Group rollout across EMEA in 2019. A 2022 partnership with Duetto prices upgrades from a property’s rate strategy; in a pilot at two H-Hotels properties in Hamburg and Dresden, spend per upgraded night rose 45 per cent. An integration with HiJiffy delivers Oaky offers through guest messaging channels. Co-founders are Erik Tengen, Lars Jonker and Tako Paddenburg.
Products and services
- Pre-stay upsell
- Front desk upsell
- In-stay upsell
- Duetto pricing integration
- HiJiffy messaging integration
Hotel clients it names
- Eden Antwerp
- Martin's Hotels
- Apex Hotels
- Radisson Hotel Group
As stated by the supplier on its own website. THD has not checked these with the hotels.
Sources & context.
Details are taken from the pages on its own website listed below. Listing last checked 20 October 2026.
