- Norwegian Cruise Line has now launched its first major cruising ad campaign
- The campaign’s theme is set as “Break Free”
- Moreover, Norwegian Cruise Line announced the extension of its Peace of Mind policy
THoD newsdesk, Norway: Months after halting its services due to the pandemic, Norwegian Cruise Line has now launched its first major cruising ad campaign. it is even being noted as the first “truly global” stunt, in the company’s 53-year history.
The campaign’s theme is set as “Break Free” and they have used the globally popular song by Queen, “I Want To Break Free”, as the soundtrack of it. The campaign pushes travelers to look beyond this year and towards a future of reconcilin with the people and places they have missed.
Chief Executive Officer Harry Sommer was quoted saying, “At Norwegian, we have a history of innovation, and we have always had a fighting spirit.” He further added, “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered.”
Sommer even added that the campaign acknowledges the pain of a year in which a global health crisis paralyzed the industries and brought the cruising industry to an abrupt halt. But news of upcoming vaccines and testing measures are reinsatting hopes for a year of recovery in 2021.
“Feeling the weight of 2020, our internal team developed a campaign that portrays the all too familiar imagery and rhetoric of 2020 before calling to the traveler in each of us and our collective desire to feel free again,” Sommer mentioned. “With this new campaign, we hope to reignite travelers’ optimism for the future.”
The spots will air around the U.S. in key cities including New York, Los Angeles, Boston, Philadelphia, Miami, and Tampa and Orlando, Florida, as well as internationally in Australia, Latin America, Brazil, the Middle East, the UK, Germany, and Spain.
“We are an international brand with a team that thinks globally and acts locally,” said Chief Marketing Officer Isis Ruiz. “This time, however, everyone is sharing the same desire to ‘Break Free’ and to rediscover their passion for traveling and experiencing the world, so for the first time, we have introduced a truly global campaign. We are closer now than ever before to our return [to] sea and are looking forward to welcoming our guests back very soon”, Sommer stated.
Moreover, Norwegian Cruise Line announced the extension of its Peace of Mind policy, which allows booked guests to cancel their cruise up to 15 days in advance of setting out for the journey. The policy now encompasses existing and new reservations made by December 31, 2020, for any voyage from January 1, 2021 through October 31, 2021. If someone opts for cancelling using the Peace of Mind policy, they will be the recepients of a full refund in the form of a Future Cruise Credit that can be used for sailings that embark through December 31, 2022. Those that wish to cancel for a cash refund, can do so by contacting Norwegian Cruise Line via telephone.
This cruise line is also extending its 60-day Final Payment Policy to include all cruises through June 30, 2021, for new and existing reservations. This postpones final payment and cancelation penalties from the standard 120 days to 60 days prior to sailing. Guests can also book their next cruise with options running well into 2023, while taking advantage of savings of 30% off any voyage.
Along with these advantages, fare discounts will be granted to guests and they will also receive all five ‘Free at Sea’ offers, which is inclusive of a open bar, specialty dining, shore excursion credits, WiFi at no costs and discounted rates for friends and family. Norwegian says the total value of the offers can represent a savings of up to $2,900.