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​IIM-Indore signs 3-year agreement with Municipal Corporation of Ayodhya to turn the city into a ‘global spiritual tourism destination’

IIM-Indore and the Municipal Corporation of Ayodhya (MCA) have signed a  three-year agreement to draft an action plan to replicate the cleanliness model of Indore.

Prerona by Prerona
January 7, 2021
in Destination, News, Travel & Tourism
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  • IIM-Indore and the Municipal Corporation of Ayodhya (MCA) have signed a three-year agreement
  • This business school will specifically assist the MCA to set ‘swachh’ enhancement mechanism in motion
  • These two bodies will jointly arrange training and capacity building programmes for employees of Ayodhya Municipal Corporation

THoD Newsdesk, Indore: For four consecutive years, Indore has ranked first in the Swachh Sarvekshan scheme and now, the city has tasked itself with elevating Ayodhya to the standards of being a global spiritual tourism destination. IIM-Indore and the Municipal Corporation of Ayodhya (MCA) have signed a three-year agreement to draft an action plan to replicate the cleanliness model of Indore.

This business school will specifically assist the MCA to set ‘swachh’ enhancement mechanism in motion and will execute the best cleanliness practices adopted by Indore Municipal Corporation. The MoU, signed by IIM-I director Prof. Himanshu Rai and Ayodhya’s municipal commissioner Vishal Singh, encompasses the plans for implementation of information, education and communication as per Centre’s flagship Swachh Bharat Mission.

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These two bodies will jointly arrange training and capacity building programmes for employees of Ayodhya Municipal Corporation. This will be apart from training programmes in project management and best practices for the civic officials.

“Work has already begun for making a detailed action plan to develop the birthplace of Lord Ram as the cleanest spiritual tourism destination in the world,” said a government spokesman. According to reports, IIM will host a base-line study in Ayodhya and establish a tailor-made set-up.

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Prerona

Prerona

Prerona has a Master’s Degree in Advertising and Marketing Management. She plays with words for a living, having been into content writing for the past 4 years and counting.

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