- Effingut is hailed as India’s first and fastest-growing retail craft beer chain to come out of this lockdown with flying colours, despite the threats and crises faced by the industry
- Within six months, the brand has custom-designed proprietary growler fillers utilizing the ‘counter-pressure filling technique’ to permit full automation once the bottle is placed into a machine
- Patrons can order via effingut.com/order for same-day deliveries and the food items can also be ordered via Swiggy and Zomato
THoD Newsdesk, Mumbai: The craft beer trend is all set to come back to Maharashtra with Effingut Breweries’ retail craft beer chain, Effingut 2 Go- an exhaustive retail pour-house concept underpinned by brewer-owner Manu Gulati. The brand has set up two outlets in Mumbai and Pune, each supported by future plans of establishing 12 more outlets within the next 6 months, across the country.
Effingut is hailed as India’s first and fastest-growing retail craft beer chain to come out of this lockdown with flying colours, despite the threats and crises faced by the industry. As of 2020, the brand’s offerings will now distinctly be placed in two sections- the larger brewpubs with a more diverse offering and the retail-oriented experience, for when patrons are looking to invest in a pint and a quick meal at home.
Manu Gulati, founder, Effingut Breweries, mentioned in a statement, “Our industry has experienced a number of challenges since the lockdown that restricted us from doing what we do initially. However, the demand for our craft beer conquered the quarantine. The pressure to re-emerge was high, and the industry was bleeding. We had to re-plan a concept that enabled our patrons to enjoy the Effingut experience in the easement of their homes. This could only be accomplished by timely deliveries, beer and food collaborations with other diligent craft producers and a whole new Entertainment 2 Go concept that makes you feel Effingut even outside our brewpubs.”
Within six months, the brand has custom-designed proprietary growler fillers utilizing the ‘counter-pressure filling technique’ to permit full automation once the bottle is placed into a machine. The machine fills each bottle with beer gas to eliminate all oxygen, whilst filling each pour in a closed, pressurised, and highly sanitised ambience. The brand’s advanced infrastructure enables at least 14 taps to fill growlers both hastily and hygienically within minutes, thus enhancing its shelf life to a minimum of seven days if kept sealed. This means that your beer remains fresh and carbonated for a longer time.
Each growler should ideally be consumed in the same sitting when uncapped so as to get the best flavour of your freshly brewed beer. The beer is brewed with a built-in atmosphere of conserving the nature and local communities by sourcing the best-quality local ingredients. Along with being a beer shop, it is also a centre for all things craft. It is a platform that assists exhibit artisanal craft and small-batch food and beverage. Every store will also provide a diverse array of imported glassware to match, alongside brand new lines of merchandise.
The craft beer here is priced ₹449 for one litre in Pune and ₹499 per litre, in Mumbai. Effingut’s recyclable PET bottles will be provided for free but the glass growlers will be prices at ₹125 for 1.1 litres and ₹300 for 2.5 litres. The company will launch 5-litre stainless steel growlers a little later. The brand’s eco-friendly vision also rewards people by providing ₹10 off, for each recyclable PET bottle that customers return and ₹25 off per litre whenever they refill their sustainable glass growlers.
Patrons can order via effingut.com/order for same-day deliveries and the food items can also be ordered via Swiggy and Zomato. When here, the store will even broadcast a digital series named ‘Entertainment 2Go’.
Started in 2014, Effingut Brewerkz has brought its passion for great beer and its love of experimentation together to create legendary craft beers. The driving ethos for Effingut is to create food and beer that is beyond monotony and conventional.
