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GlobalData reports ‘Contactless Solutions’ as a leading conversation theme amidst hospitality industry influencers

Contactless guest engagement has now become a priority for hoteliers, which assists them to facilitate automated conversations.

Prerona by Prerona
October 16, 2020
in F&B, HospitalityTech, Hotels, Luxury, News, Travel & Tourism
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  • This report summarizes the data which has been collected between the months of April and September
  • Premium hotel chains across the globe are opting for different technologies in order to allure in the guests while following the COVID-19 protocols

ThD NewsDesk, UK: A top-tier data and analytics company, GlobalData, has documented that the notions of ‘Contactless Technology Solutions’, is a leading conversation theme amidst the influencers of the hospitality industry on Twitter. This revelation summarizes the data which has been collected between the months of April and September. Contactless tech solutions are a means of curtailing the potential risk of the contagious coronavirus through physical touchpoints.

As per reports by GlobalData’s Lodging Influencer Platform, some of the key contactless solutions are facial recognition, mobile apps for hotels, delivery robots and online F&B order. During times like these, facial recognition technology comes as a boon. It is a contactless biometric technology which allows guests to self-check-in, unlock rooms and activate elevators merely by a facial scan.

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GlobalData Influencer Expert, Prashant Saxena, was quoted saying, “After the recent relaxation of air travel, hoteliers are getting prepared for their guests to return with the implication of new hospitality technologies to improve operations. They need to leverage self-service along with contact-free technologies with an eye on health, safety and security norms.”

Premium hotel chains across the globe are opting for different technologies in order to allure in the guests while following the COVID-19 protocols. Wyndham Hotel Group, LLC, has also come up with ‘Wyndham Hotels & Resorts App’ which offers such solutions. By using this app, patrons will have an access to streamlined online booking, convenient in-stay features, Wyndham Reward and so on.

Saxena further added, “Guest experience is getting enhanced through mobile apps, which facilitate mobile check-in, mobile check-out, dining with mobile ordering and contactless delivery. Hoteliers are helping wary travellers to feel more comfortable with delivery robots, which reduce the perceived risk of virus transmission due to interpersonal contact.”

One of the largest hotel management companies, MCR Investors LLC, has selected a cloud-based property management system to ensure the welfare of their customers in lodging. Contactless guest engagement has now become a priority for hoteliers, which assists them to facilitate automated conversations between guests and the hotel staff. Menin Hotels, LLC has even equipped guest rooms with Google Nest Hub, to seamlessly pave the way for touchless room control solutions via voice command.

Prashant also mentioned, “Hospitality industry has used the pandemic downtime to invest in technologies, which are customer-centric to regain customer satisfaction on reopening of hotel properties. Touchless solutions based on artificial intelligence technology are likely to be the new normal for the hospitality sector. Among the contactless solutions, keyless entry, mobile payments have more future potential post-COVID-19 era as well.”

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Prerona

Prerona

Prerona has a Master’s Degree in Advertising and Marketing Management. She plays with words for a living, having been into content writing for the past 4 years and counting.

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