Social media is an ever-evolving marketing tool that cannot be ignored. As more and more people use social media websites such as Facebook, Instagram, Twitter and Snapchat, marketers are scrambling to keep pace. Social media marketing is a fast-paced industry with new strategies emerging every day. In order to stay ahead of the curve, you need to constantly refresh your ideas. You can’t expect your current strategies to be effective in the future either.
In this article, we will discuss what social media marketing will look like in 2023 and how you need to respond accordingly if you want your brand to succeed in the coming years. We will explore 10 strategies for hotel social media marketing in 2023 that are guaranteed to have an impact on your brand’s success in the long term.
What is hotel social media marketing?
Social media marketing strategies are used to drive traffic to your website and/or generate leads by attracting more potential customers to your brand. For example, you can use Instagram to increase visitors to your website and engage with customers there. You can use Facebook ads to drive more leads to your company and use LinkedIn to expand your network of contacts.
Hotel Social Media Marketing Strategy – Take Photos of Your Guests and Share on Instagram
In order to engage with your customers on Instagram, take photos of your staff and their interactions with your guests. You can do this by scheduling follow-ups in your Instagram account. For example, you can take a photo of your staff giving a key amenity, like a bottle of water or a snack, to your guests. You can also take photos of your staff interacting with your customers.
When you are taking these photos, make sure that you are recording the right audio so your customers can hear what your staff are saying. When you are sharing these photos on Instagram, include a caption that describes the photo, explains what the photo shows, and includes some words from your staff.
Hotel Social Media Marketing Strategy – Use Facebook Ads to Grow Your Brand and Incorporate Native Ads
In order to drive more visibility on Facebook, you will need to make the most of your ad dollars. One strategy that can help you do this is to run Facebook ads that focus on increasing your brand’s visibility on the platform. To do this, you will need to choose a relevant ad theme, create an ad strategy that focuses on increasing your ad’s clickthrough rate, and then optimize your ads to increase their ad value and impressions.
Facebook also offers ad formats, like native ads and video ads, that you can use to expand your ad strategy. Native ads are ads that look and act like articles, videos, images, and other content shared on Facebook. This means that they are less likely to be shown as ads and are more likely to be viewed than traditional ads. To further increase your ad’s effectiveness, you can optimize your ad’s settings to increase its ad value and impressions.
Increasing the ad value will cause your ads to be shown at a higher price. This will ensure that your ads are shown as often as possible and are more likely to be clicked. Facebook also offers a tool that lets you create variations of your ads and test different content for each variation. This lets you create more effective ads, see what content works best for your customers, and increase your ad revenue.
Hotel Social Media Marketing Strategy – Write Proficient Blogs to Stay Relevant and Incorporate Video Content
One of the best ways to stay relevant when it comes to social media marketing for hotel brands is to consistently write a blog post. And while you don’t have to publish an article every day, you should aim for at least two per month. A blog post is a great way to share your brand’s story, increase your brand’s presence on social media, and engage with your customers.
To make sure your blog posts are effective, you should aim to write on topics that are relevant to your industry and your customers. To make sure you stay relevant, you should also include videos in your blog posts. This can be done by using a video hosting service such as YouTube, Squarespace, or Vimeo. When sharing your blog posts on social media, make sure you include a link to where your blog posts are hosted.
Hotel Social Media Marketing Strategy – Craft Useful Newsletters for Staying Consistent and Continually Updating
Another way to stay relevant on social media for hotels is to create a consistent newsletter that you can publish on a regular basis. This way, your customers will always have a recent source of information about your brand or about a current trend in your industry. You can create a newsletter for each social media channel you use. To make sure your newsletters are effective, you should aim to write concise sentences that are simple and easy to understand.
You should also try to avoid including too many words in each newsletter. When you are creating each newsletter, make sure you are staying true to your brand’s voice. When creating newsletters, you can also include graphics and videos to help your readers understand the contents of each newsletter. A newsletter that includes graphics and videos will be more likely to be read than a newsletter that is written simply with no visuals.
Hotel Networking Strategy – Maintain Strong Relationships with Customers Through Forums and Meetups
One of the best ways to expand your social media reach is to maintain strong relationships with your current customers. This way, they will be more likely to refer you to their friends and family and will also be more likely to continue to spend money with your brand. To maintain relationships with your existing customers, you should join customer-recommended forums on social media and attend meetups in your area.
Forums allow you to comment on posts and share your thoughts and insights on a variety of topics. This can help you stay connected with current customers and build relationships with them. When joining forums and meetups, make sure you join the ones related to your industry. Joining forums that are not related to your business are likely to be ignored and will likely result in little to no engagement on these platforms.
Hotel Networking Strategy – Use Virtual Reality to Build Stronger Connections Between Staff and Guests
Another way to expand your social media reach is to use virtual reality (VR). VR is a type of content that is immersive and allows you to be in different environments. This can be helpful when building stronger connections between staff and guests. For example, you can use VR to transport your staff to different geographic locations, like different countries, or even different cities in their hometown.
VR can also be useful for building stronger connections between staff and guests by giving your staff the chance to see what guests are like in real life. This can help prevent online abuse and can help staff feel more comfortable when interacting with guests.
Hotel Networking Strategy – Employ an AI Robot to Reduce Time Spent on Communication and Incorporating VR Will Be Key Too
Another way to expand your social media reach is to use an AI robot to communicate with your customers. This can be done through messaging apps such as Kik, Messenger, and Slack. AI robots can be programmed to send customers information that is beneficial to their interests, such as coupons, discounts, and deals. This way, customers don’t have to continuously reply to your messages, and they can receive relevant information without having to interact with your staff.
Another way to use VR in your social media campaigns is to incorporate VR into your campaigns. This can be done by creating GIFs and video content that uses VR to share your brand’s story and build strong connections between your guests and your staff. This can be done by creating custom content that uses VR, or by including VR-related keywords in your posts and campaigns.
Bottom Line
Social media marketing strategies can change drastically over the course of a year, so it’s important to stay up-to-date with the latest trends in the industry. That’s why you need to constantly refresh your strategies so they remain relevant in the future. By following these hotel social media marketing strategies, you can ensure your brand is represented on social media in the best possible way.
