- Thomas Cook India has inked a strategic deal with the Maldives Marketing and Public Relations Corporation
- Thomas Cook India’s Holiday Readiness Report (December 2020) highlights that international holiday spots are witnessing a significant upward demand curve
THoD Newsdesk, India: Thomas Cook India has inked a strategic deal with the Maldives Marketing and Public Relations Corporation, in an effort to enhance visibility of the destination and footfalls in the region.
Thomas Cook India’s Holiday Readiness Report (December 2020) highlights that international holiday spots are witnessing a significant upward demand curve with 48% of respondents keen to take an international holiday during the current year. As per reports, consumer interest in short-distance destinations, including the Maldives, is significant at 50%.
Rajeev Kale, President & Country Head– Holidays, MICE, Visa, Thomas Cook (India) Ltd. was quoted saying, “We are delighted to partner with the Maldives Marketing and Public Relations Corporation to jointly promote Maldives as destination of choice for our range of Indian traveller segments – including millennials, young working professionals, ad-hoc groups of friends and families. The Maldives has been an aspirational destination for Indians and our strategic intent will focus on highlighting the benefits/USPs of easy access and a free visa-on-arrival process, coupled with its eclectic vibe, stunning natural vistas and exclusive resorts to steer consideration towards Maldives and drive demand.”
This pact would further steer India’s demand potential towards Maldives and ensure a promise of safety and hygiene, which is a major element of concern given this ongoing COVID-19 era.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation said, “We have selected Thomas Cook India – India’s leading and highly respected tour operator – to commence our activation in the high potential Indian market. Currently, India ranks second among the key arrival markets to Maldives. We expect that this partnership will increase arrivals from a range of Indian traveller segments. We would like to highlight that Maldives is not just a honeymoon destination, it offers a variety of experiences for a diverse range of travellers. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives, and improving the relationship between the two parties, will be successful.”