- Travel insights with Google, is a new website launched by Google
- The website contains 3 new tools
- The new website is said to be a one-stop destination for other industry resources too
THoD Newsdesk, USA: Travel insights with Google, is a new website launched by Google aimed at bolstering the lagging tourism industry, by providing travel demand insights to the businesses involved. This would help the stakeholders to make better-informed choices, especially during these trying times. The website contains 3 new tools, destination insights, hotel insights and the travel analytics centre.
The destination insights tool looks to give travel businesses, governments and tourism boards a clear understanding of the top sources of demand for national and international destinations. This will in turn assist them to map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers.
Meanwhile, the hotel insights tool is said to be designed to aid small and independent hotels to understand how to target their audience as they plan to get back on track. According to Google, there are still millions of searches for hotels on its platform every day, which allows it to generate extensive insights about the demand for hotel bookings.
With such data in hand, businesses can now get a better grip on demand for their property and gain a better notion on how to implement their marketing strategies. Google hopes that the destination insights tool and hotel insights tool will furnish businesses with a chance to have more data-driven discussions and informed strategies.
Google’s third tool, the travel analytics centre will be available to Google’s commercial partners in the travel sector. This tool will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors.
In addition to the three new tools, the “Travel Insights with Google” site is said to be a one-stop destination for other industry resources, including skills training through grow with Google, digital garage and Google for small business. It will also host resources from the World Tourism Organisation (UNWTO). Google is further planning to expand the website with new resources in the near future.
Desmond Lee, Minister for National Development, Minister-in-charge of Social Services Integration, and Co-chair of the Emerging Stronger Taskforce, stated, “Travel remains an essential industry for Singapore and a key opportunity that the Emerging Stronger Taskforce (EST) has identified as part of our recovery efforts.”
He further added, “The EST’s Alliance for Action on Enabling Safe and Innovative Visitor Experiences has been working closely with like-minded partners such as Google to find innovative solutions to rebuild the industry. As we look towards reopening our borders safely, we hope that Google’s Destination Insights will provide valuable insights into people’s travel aspirations to facilitate data-driven decisions as we work together to welcome the world to our shores again.”