As the global traveller market continues to grow, so too does the demand for hotels to meet travellers’ needs. The growing hospitality sector has led to an increase in demand for hotel rooms, which in turn has created the need for hotels to offer more than just a place to stay while on vacation. Today, more and more hotels are realising and Including Health and Wellness Offerings in Hotels in order to attract guests who want to stay healthy while on their travels.
This blog will take a deep dive into the benefits of Including Health and Wellness Offerings in Hotels, how they can be implemented, examples of successful implementations and potential pitfalls that should be avoided when implementing these offerings.
What are the Benefits of Including Health and Wellness Offerings in Hotels?
The growing demand for healthier travel has led to an increase in the number of Including Health and Wellness Offerings in Hotels. In fact, nearly half of all hotels worldwide plan to expand their wellness offerings by 2020. This rise in demand for healthier travel can be attributed to the fact that people are more interested in staying healthy and staying fit than ever before.
The result? More and more guests are seeking hotels that offer a variety of wellness offerings in order to achieve their health and fitness goals. Health and wellness offerings are a great way to attract guests with specific health and wellness needs or interests. For example, a hotel that offers personal training or yoga classes can help guests address an interest in improving their health, losing weight or building strength.
In addition, other health and wellness offerings can help guests address specific needs such as making sure they get enough sleep, relieving stress, or improving their overall well-being.
How to include Health and Wellness Offerings in Hotels
Health and wellness offerings can be added to a hotel’s existing offerings in a few different ways:
- Add an on-site health clinic that offers a range of services.
- Partner with a local gym that offers discounted rates for guests, or has reciprocal membership with the hotel.
- Develop a specialised spa that offers a variety of wellness services.
- Add a yoga studio or personal trainer who can offer group classes for guests.
- Add a resident dietician who can help guests address specific dietary needs. – Include a partner health insurance company.
Examples of Successful Implementations of Health and Wellness Offerings in Hotels
One of the best examples of Including Health and Wellness Offerings in Hotels can be found in the form of the Ritz-Carlton in Melbourne, Australia. With a mission to help its guests achieve their health and wellness goals, the Ritz-Carlton in Melbourne offers a range of health and wellness offerings such as personal trainer, yoga classes, resident dietician, and partner health insurance plans.
Additionally, the hotel offers a range of health and wellness services including medication administration, blood pressure checks, and health screenings. In addition to offering these services, the Ritz-Carlton also provides a range of health and wellness events including healthy cooking demonstrations, weekly health talks, and wellness workshops. Another successful implementation of health and wellness offerings can be found in the form of the Grand Hyatt in Hong Kong.
With a vision to help guests achieve their health and wellness goals, the Grand Hyatt in Hong Kong offers a lot of amenities Including Health and Wellness Offerings in Hotels, a resident dietician, specialised spa services, partner health insurance plans, a partner hospital, and a specialised gym. The hotel also offers a range of health and wellness events including yoga classes, strength training sessions, and healthy cooking demonstrations.
Pitfalls to Avoid when Including Health and Wellness Offerings in Hotels
Health and wellness offerings can be a great way to attract certain guest segments such as those who are looking to improve their health and lose weight, or those who are looking to build strength. However, offering health and wellness offerings does not automatically mean these offerings will be well-received by all guests.
In fact, one of the biggest misperceptions when it comes to health and wellness offerings is that they can attract a wide range of guests who may not otherwise stay at a hotel. To avoid misjudging the impact of health and wellness offerings, hotels should first assess the needs of the guests who are visiting.
This can help hotels better understand which is the best service for Including Health and Wellness Offerings in Hotels that are most relevant to the needs of the guests. Next, hotels should make sure the health and wellness offerings are not only relevant to the needs of the guests but also provided in a quality and effective way.
Bottom line
Health and wellness offerings can be a great way to attract certain guests to a hotel, such as those who are looking to improve their health and lose weight, or those who are looking to build strength. However, offering health and wellness offerings does not automatically mean these offerings will be well-received by all guests. In fact, one of the biggest misperceptions when it comes to health and wellness offerings is that they can attract a wide range of guests who may not otherwise stay at a hotel.
