- OYO’s new initiative will allow the guests to ask the ground staff to sanitize before their eyes
- Sanitization will be done using an aerosol disinfectant and a spray sanitizer machine
THoD Newsdesk, Gurugram: In an attempt to build the trust of the guests and effectively combat the pandemic, OYO hotels and homes have launched a new campaign with Bollywood actor Sonu Sood as the face of it. The ‘Sanitized Before Your Eyes’ campaign has gone live across all digital platforms and the advertisement comes with a catchy line too- “Pehle spray fir stay”.
The campaign is aimed at marketing OYO’s initiative in a virus-hit world that allows the guests to request the ground staff to sanitize high-touch spots before their eyes on checking-in. This is likely to bring comfort and peace of mind to the guests who are looking to book a room with OYO. The sanitization will be done using two modes, an aerosol disinfectant and a sanitizer spray machine, that is handy to quicken the process of sanitization.
Commenting on the launch of OYO’s latest sanitisation efforts, Rohit Kapoor, CEO, OYO India & South Asia said, “Over the past few weeks, we’re seeing travel coming back, across hill stations, beach destinations and other leisure hot spots in India. People are ready to step outdoors, take a break from their routines, and explore new and exciting local destinations, through road trips and staycations. While India gears up to travel, as a responsible hospitality chain, we are strengthening our efforts to ensure safe and sanitised experiences for our guests, so that they can enjoy their holiday, while we take care of everything else. We understand that the world can be chaotic at present, but to ease our guests’ worries and concerns, we have rolled out Sanitised Before Your Eyes, through which our hotel staff will sanitise all high-risk surfaces right before the guest on checking-in.”
He further added, “Sonu has been an OYO asset owner with us since 2019 and we’re extremely happy to have him as the face of our campaign. We believe that his ideologies and our brand fit perfectly well together. His generous contributions towards the welfare of the society and common man during the pandemic are noteworthy and the fact that he is one of our partners will help us instil trust and faith in the hearts and minds of our guests, every time they choose to stay with us.”
By the virtue of being an asset partner, Sonu Sood commented that he has had a first-hand experience with the OYO team and additionally, Sood reaffirmed the legitimacy of the safe experience that the hospitality chain is offering. Sood was quoted saying, “I believe that today, travellers including myself are constantly worried about hygiene and sanitization while travelling in a virus-hit world. Witnessing the sanitization process will reduce guests’ anxiety and worries to a great extent, allowing them to truly enjoy their stay.”
