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Progress of “Adopt A Heritage: Apni Dharohar, Apni Pehchaan” project reviewed by Tourism & Culture Minister

 The companies associated with the heritage sites, have been tasked with the upkeep and operational duties of the respective heritage monuments. 

Prerona by Prerona
December 30, 2020
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  • The Modi government launched the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project during its first term.
  • The companies associated with the heritage sites have been tasked with the respective heritage monuments’ upkeep and operational duties.
  • Under the project’s umbrella, 27 MoUs have been awarded to 12 Monument Mitras for 25 sites and 2 technological interventions.

THoD Newsdesk, New Delhi: The Union Minister of State for Tourism and Culture, Prahlad Singh Patel, conducted a review meeting of the ‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ project in Delhi. The meeting encompassed a detailed presentation, which talked about the present status and progress at several monuments, including Delhi’s Red Fort, Qutub Minar, Safdarjung Tomb, and Jantar Mantar, among others.

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Patel focused on each project’s timely conclusion, and he also directed the officials to review the proposed facilities under the Memorandum of Understandings, in discussion with the nodal departments.
Yogendra Tripathi, Secretary, Ministry of Tourism; Meenakshi Sharma, Director General, Ministry of Tourism; Sanjukta Mudgal, Joint Secretary, Ministry of Culture; Rupinder Brar, Additional Director General, Ministry of Tourism; and representatives of Archaeological Survey of India were in attendance at the conference.

Hailing ‘Adopt a Heritage’ as a well-conceived venture, Patel stated that by leveraging CSR, this project would assist in offering the basic amenities such as cleanliness, safe drinking water, light, and sounds in the lesser-known establishments.

During the initial phase of the year, the Ministry of Tourism intended to revive this almost-four-year-old venture, but the pandemic’s outbreak halted the further steps.

The Modi government launched the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project during its first term. The public and private companies were invited to become the ‘Monument Mitras’ of India’s heritage sites.

The companies associated with the heritage sites have been tasked with the respective heritage monuments’ upkeep and operational duties. The Ministry of Tourism then captains the project, Ministry of Culture, Archaeological Survey of India, and State/ UTs Governments. Under the project’s umbrella, 27 MoUs have been awarded to 12 Monument Mitras for 25 sites and 2 technological interventions across the country.

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Prerona

Prerona

Prerona has a Master’s Degree in Advertising and Marketing Management. She plays with words for a living, having been into content writing for the past 4 years and counting.

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