Main Highlights:
- Accor is planning to assert its dominance in the market through leisure travelling
- Through different partnerships, aviation offers, and more infrastructure to attract guests in the recovery period of the industry.
Accor is reinforcing its strategic focus on leisure travel, to capture recovery and drive future growth, with a global action plan to reinforce its global leisure leadership and maximize the segment’s momentum.
leisure travel has led the recovery in 2022 through ways of quality time between families, long overdue getaways, and wellness breaks. in 2022 alone, around An estimated 81% of travellers planned a leisure trip. And with 65% of travellers planning to “go big”* on their next holiday, those trips needed to be extra special, and meet the surge for adventure & escape, for new experiences and for time with family and friends, due to pent-up demand from holidaymakers.
Accor’s reactivity driving recovery to growth
Accor plans to celebrate the return of travel through their Unveil the world campaign in 2021 as they acted with agility to capture the global recovery in the industry over the Covid period. Accor Group’s early response mainly focuses on adapting targeted offers in the local markets to draw guests and travellers back – such as wellness or golf packages, staycations, social events, dining offers, and beyond. Today Accor is launching a series of new Group platforms and partnerships, to continue the leisure travel momentum and promote Accor’s leisure offer and drive long-term growth.
“Leisure travel is leading the recovery, and we’re leading leisure travel. Our Group, in collaboration with our partners and owners, brings a world-class offer and finding that perfect escape needs to itself be a leisurely, easy experience. We’re delighted to build partnerships reinforcing our leisure offer and making it even more visible and accessible in the right places to continue to grow this momentum for the future.” – MARKUS KELLER, Chief Sales & Distribution Officer
Increased focus on Accor’s leisure offer
As of Today, Group’s hotels are designed to have 800 pools and 300 golf courses, more than 1,000 in-hotel gyms and health clubs, 600 spas and 300 kids clubs worldwide which facilitate family travel; to provide quintessential leisure travel. Accor is making its resort offer key in leisure promotion to reinforce our leadership position. With 60 different country destinations and a choice of more than 25 brands, our 450 resorts provide the perfect solution to attract the modern leisure traveller seeking those trips where everything they desire is at their fingertips.
Fostering strategic distribution partnerships in leisure
The group is launching a host of strategic activations which would ease booking and increase their offers and their visibility with its aim to further leverage leisure’s growth at scale. In early 2022, the Group launched the Accor Leisure Partner Platform, with Hotelbeds as the first partner.
About Accor
“Accor is a world-leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.
Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, Riise and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.”- visit for more information.
